12 May '18, 10am

Look Ma, no keywords! Phrase-free AdWords campaigns are here #Adwords #PPC #PaidSearch

Some brick-and-mortar advertisers logged into accounts in late February to find new campaigns named “Local Search Ads Experiment Campaign” populated in AdWords. Google has confirmed that these campaigns are currently running for select advertisers only and promote verified business locations in local search results in both Google Search and maps without using keywords. Instead of keywords, Google uses Google My Business (GMB) information such as location address and location category to trigger relevant results. Advertisers cannot request to take part in the experiment at this time. While these campaigns are still in very early days, how should advertisers think about this recent development? Locally focused optimizations Right now, most brick-and-mortar advertisers only have one lever available to control when ads show up in Google maps searches or in local ad displays di...

Full article: https://searchengineland.com/look-ma-no-keywords-phrase-f...

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