11 May '18, 5pm

Effective AdWords Remarketing Tactics for The Advanced Advertiser - Search Engine Journal

One area I have seen a lot of success with lately is remarketing. Google has improved their remarketing features tremendously over the last year. Today, I will share the most successful remarketing tactics I’ve found in various AdWords accounts throughout the years. Remarketing is not as simple as starting regular AdWords Search or Display campaigns. The success of your remarketing campaigns eventually depends on how well you’ve set up your remarketing lists and how you’ve tagged your website. I won’t go too much into detail with tagging your website, but if you don’t have your tag installed yet, I recommend reading the basics first . Remarketing can be extremely powerful for the savvy advertiser, but because remarketing depends on having people to remarket to, you can’t expect success in all industries. Remarketing is most powerful for companies with a lot of visitors to ...

Full article: https://www.searchenginejournal.com/effective-adwords-rem...

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