09 May '18, 11pm

Bing Ads Rolls Out New Features for Importing Google AdWords Campaigns by @MattGSouthern

Bing has introduced a new set of features for advertisers looking to import Google AdWords campaigns to Bing Ads. Google Import, the tool which allows users to import AdWords campaigns to Bing Ads, can now handle larger numbers of campaigns, keywords, and ads than ever before. Bing Ads advertisers can now import from Google AdWords: 10 thousand Campaigns 1 million Ad Groups 5 million keywords 4 million ads 2 million ad group-level and campaign-level negative keywords combined 2 million ad group product partitions 200,000 all other entities combined 500,000 targets In addition, Bing Ads now allows advertisers to import age and gender targeting and negative keyword lists from Google AdWords. Users will also have access to Bing Ads’ new advanced import options, allowing them to select specific items to be added, updated, or deleted. Some of these advanced options will allow a...

Full article: https://www.searchenginejournal.com/bing-ads-rolls-new-fe...

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