09 May '18, 3pm

A time-saving free script to keep Ad Grants accounts out of trouble

A time-saving free script to keep Ad Grants accounts out of trouble

Google updated its policies for Grants accounts at the start of 2018 and introduced a 5 percent click-through rate (CTR) criterion that has to be met for two months in a row to keep accounts from being suspended. With four full months of the new policy now behind us, I’ve heard a few cases of non-profits that lost all their free search advertising because they were not paying close enough attention to the new policy. This seems like a perfect use case for an AdWords script that continuously monitors whether all the criteria are being met and alerts advertisers before they get slapped with an AdWords account suspension. The beauty of scripts is that there are often already partial pieces of the solution out there that you can leverage to create the exact solution you need. And that’s the case here, too. There are plenty of audit scripts that answer questions about ad extens...

Full article: https://searchengineland.com/a-time-saving-free-script-to...

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