02 May '18, 10am

What to Do When Competitors Buy Your Brand Keyword

Placement : For brand terms, it’s likely top of the first search results page will the preferred choice. This will allow AdWords to automatically raise or lower bids to meet the top of the page bid estimate. This will give you the best option for securing the first ad position. Bid Automation : This can be done automatically or manually – although both have a bit of automation tied to them. Choosing automatic will raise and lower bids to match the estimated top of page bid or estimated first-page bid. This removes the need for manual bidding. Alternatively, if you choose to bid manually, you can define your maximum bid and AdWords will automatically adjust bids so they are at least as high as the estimated top of page bid.

Full article: https://www.searchenginejournal.com/competitors-buy-brand...

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