21 Feb '13, 2pm

AdWords Enhanced Campaigns: New Bidding Tools Announced

AdWords Enhanced Campaigns: New Bidding Tools Announced

When you convert an existing campaign to enhanced, AdWords will often show you the estimated change in impressions, clicks and cost depending on the mobile bid adjustment you select. This estimate is based on how advertisers with similar keywords in their accounts bid on mobile compared to other devices. Note that if there is not sufficient data from similar advertisers, AdWords will suggest a bid adjustment based on information from all advertisers.

Full article: http://searchengineland.com/adwords-enhanced-campaigns-ne...

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