26 Apr '18, 1pm

Intent-based keyword research: Let Google be your guide

Intent-based keyword research: Let Google be your guide

SEM keywords. SEM keywords are expensive. Every click costs you, so if you’re going to target a keyword in your SEM campaigns, you need to target keywords with high purchasing intent. So, if none of the first page search results for a potential keyword indicate purchasing intent (home pages of sales or lead-gen orientated sites, product pages, services pages and so on), it may not be a good SEM keyword. No matter how right a keyword seems, a SERP filled with links to forums, question and answer (Q&A) sites, blog posts, Wikipedia pages or other informational sites usually isn’t worth spending money on. People in information-gathering mode usually don’t want to buy right away, so paying to get them to your site or landing page is usually a waste of money. However, if the SERP is filled with links to businesses, especially competitors, you’ve probably just discovered a great ...

Full article: https://searchengineland.com/intent-based-keyword-researc...

Tweets

SearchCap: Local search ads, Intent keywords & ...

searchengineland.com 26 Apr '18, 8pm

Look Ma, no keywords! Phrase-free AdWords campaigns are here Apr 26, 2018 by Andy Taylor Contributor Andy Taylor discusses...

Study: Google Assistant most accurate, Alexa most improved virtual assistant

Study: Google Assistant most accurate, Alexa mo...

searchengineland.com 26 Apr '18, 10pm

Two more studies analyzing interactions with voice search and virtual assistants were released this week: one from Stone T...

Search in Pics: Parrots at Google, VHS tape library & scary client masks

Search in Pics: Parrots at Google, VHS tape lib...

searchengineland.com 27 Apr '18, 12pm

In this week’s Search In Pictures , here are the latest images culled from the web, showing what people eat at the search ...

The 5 Shortcuts You Need for Quick Keyword Rese...

authoritylabs.com 27 Apr '18, 9pm

We all know that doing keyword research makes a huge impact on SEO for our websites. Sometimes life happens and you don’t ...

Google Search Console: Keyword Attribution Returns? by @BrianHarnish

Google Search Console: Keyword Attribution Retu...

searchenginejournal.com 24 Apr '18, 6pm

Since “(not provided) ” came along, SEO professionals have struggled to provide correlative insights and data to clients w...

What to Do When Competitors Buy Your Brand Keyword

searchenginejournal.com 02 May '18, 10am

Placement : For brand terms, it’s likely top of the first search results page will the preferred choice. This will allow A...

Look Ma, no keywords! Phrase-free AdWords campa...

searchengineland.com 26 Apr '18, 3pm

Some brick-and-mortar advertisers logged into accounts in late February to find new campaigns named “Local Search Ads Expe...

How to Find the Date Google Associates to Any URL (and Why You Need to Know) by @viperchill

How to Find the Date Google Associates to Any U...

searchenginejournal.com 25 Apr '18, 1pm

I’ve been involved in SEO for 12 years now and in that time search engine results have dramatically evolved. What were onc...

An easy way to see if Google thinks your webpag...

searchengineland.com 28 Apr '18, 11pm

We all want to rank well, but there are times when it seems nearly impossible to do so. There can be many causes for ranki...

Look Ma, no keywords! Phrase-free AdWords campa...

searchengineland.com 26 Apr '18, 8pm

Some brick-and-mortar advertisers logged into accounts in late February to find new campaigns named “Local Search Ads Expe...

How to Do Keyword Research with SEMrush Keyword...

semrush.com 21 Apr '18, 3pm

SEMrush has taken a unique approach to keyword research by assembling all the integral keyword research tools one could ev...

"Google Wants to Make Audio Content Searchable ...

searchenginejournal.com 26 Apr '18, 6am

Google wants to change how people discover audio content in search results. In a recent interview , Zach Reneau-Wedeen of ...

The best alternative keyword research tools

The best alternative keyword research tools

searchenginewatch.com 01 May '18, 2pm

In the past, it was a matter of putting in the leg work – often for hours a day – to find the best keyword strategy. Today...

The first steps of your SEO audit: Indexing issues

searchengineland.com 27 Apr '18, 1pm

Indexing is really the first step in any SEO audit. Why? If your site is not being indexed, it is essentially unread by Go...

Surefire tactics to get the most value out of budget-limited campaigns

Surefire tactics to get the most value out of b...

searchengineland.com 27 Apr '18, 2pm

When campaign budgets are capped, it is more important than ever to get the best performance from your campaign. Since we ...