17 Apr '18, 7pm

via @MattGSouthern, @sejournal

via @MattGSouthern, @sejournal

Google is reportedly returning more direct answers in search results, with 10% of mobile SERPs now containing a direct answer box. This data comes from RankRanger’s latest report on mobile SERP features in the US. New data: We're seeing less Featured Snippets on mobile and more Direct Answers! https://t.co/AnJCzoyScV #SEO pic.twitter.com/xpO3BWvrLK — Rank Ranger (@RankRanger) April 16, 2018 This represents an increase of 1.4% more direct answers compared to last month. That’s one of the greatest month-over-month increases of all search features that appear at the top of the page. The data in this report is notable because it demonstrates Google is ramping up its efforts to deliver more immediate answers to queries. On one hand this may be beneficial to searchers, on the other hand it could be a disservice to publishers. If searchers get what they’re looking for right in th...

Full article: https://www.searchenginejournal.com/googles-direct-answer...

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