17 Apr '18, 12pm

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5

Although Google AdWords gets most of the attention from paid search marketers, you shouldn’t ignore Bing Ads . The Bing Ads platform has a lot to offer, including several great new features that will help you be more successful. In this post, we’ll review five new Bing Ads releases and how they can help ensure you keep your campaigns up-to-date and running smoothly. 1. Bing’s Dynamic Search Ads Dynamic search ads use the content on your website to automatically create ads and target searches. The content can come from the entire website or specific pages of the website. This is a good option for companies who have a great deal of content that is always changing. This enables advertisers to save time not creating multiple ad versions. After creating a campaign, the domain is entered in. In this Q&A , Josh Brisco of Bing Ads recommends: “Basic domain is a good starting point...

Full article: https://www.searchenginejournal.com/bing-ads-releases/245...

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