16 Apr '18, 5pm

Customer Data Strategies & Identity Resolution: Best Practices

Customer Data Strategies & Identity Resolution: Best Practices

When it comes to customer data, fundamentals matter. If you don’t know who your customers are, you can’t create personalized brand experiences that increase revenue and lifetime value. Before you jump on the latest big digital marketing bandwagon, ask yourself these questions: How complete is our customer data? How much of our customer data sits in silos? Can we scale what we know about our customers? Join our experts as we discuss data best practices that will solidify your customer data foundation. We’ll explore how new techniques in identity resolution can connect the data fragments that exist across your organization and fuel more relevant customer relationship marketing strategies. Register today for “Customer Data Strategies & Identity Resolution: Best Practices,” produced by Digital Marketing Depot and sponsored by FullContact. About The Author Digital Marketing Dep...

Full article: https://searchengineland.com/customer-data-strategies-ide...

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