15 Apr '18, 5pm

Here's how you can build a web-based tool to grow your email list!

Here's how you can build a web-based tool to grow your email list!

There are many ways to capture leads - create amazing content , put content upgrades on that content, run PPC ads , or even write guest posts like this one. But there's one method that's helped businesses like CoSchedule capture tens of thousands of leads: Creating a free web-based tool to compliment your marketing strategy. In this post, I'll be talking about how to come up with an idea for a web-based tool, how to validate your idea with a minimum viable product (MVP), and how to develop and promote it. To help with all that, I interviewed Nathan Ellering , the content marketer behind CoSchedule, to get all the juicy details on why and how they created their Headline Analyzer tool . According to Nathan, this tool has "introduced CoSchedule to thousands of fans among our 139,670 subscribers. It's also gotten us thousands of organic backlinks, hundreds of thousands of sear...

Full article: https://www.semrush.com/blog/how-to-build-a-web-based-too...

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