15 Apr '18, 12am

9 e-Commerce Trends You Can’t Ignore in 2018 https://t.co/e95CGcJcnO

9 e-Commerce Trends You Can’t Ignore in 2018 https://t.co/e95CGcJcnO

The buying patterns of customers are changing fast. They are going to be more research-oriented than before. A customer will conduct a good deal of research faster, across different sites. She will type in a keyword (e.g. “coffee maker”) in the search box and hit enter. When she lands on a particular page, she will quickly skim through the product details, pricing, and the photo. If the layout doesn’t please her, the details are too vague or too technical, the pricing is not clear or the photographs aren’t interesting enough, she will quickly move on to the next site. And you lose another customer – just because your site wasn’t organized enough.

Full article: https://www.semrush.com/blog/e-commerce-trends-you-cant-i...

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