14 Apr '18, 8pm

Case Study: Will a Longer Meta Description Increase CTR?

Case Study: Will a Longer Meta Description Increase CTR?

Average Position : The average position of the landing page in Google's results will need to not fluctuate by more than 1 position. The number of clicks received depends greatly on the position, so we want to control this as much as possible. Search Results Structure : Depending on the search result, Google will often show map results at the top. For our example, the map results display at all times due to the intent of needing a local business for the service. Copywriting Ability : When creating the experiment outline, I wanted to keep the Control the same, and simply expand upon the length. This was however not possible due to the poor wording of the second sentence within the Meta Description: "If you're moving interstate, contact the removalists you can trust when moving."... I will, therefore, need to create a brand new snippet. Branded Searches : We can't use a page ...

Full article: https://www.semrush.com/blog/will-longer-meta-description...

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