14 Apr '18, 4pm

The Brave World of Messenger #Bots

The Brave World of Messenger #Bots

The subject of chatbots has become more prevalent since Facebook Ads unveiled the option to have ads drive users to Messenger. It helped reduce the steps and friction around driving users to a business website, where business owners were hoping for a site chat engagement or a contact form fill. Messenger also feels very personal in nature, but scaling it without a larger social team can quickly be a non-starter for smaller companies who have customers reaching out via social.

Full article: https://www.semrush.com/blog/the-brave-world-of-messenger...

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