12 Apr '18, 1pm

What Is Topical Authority: Everything You Need to Know by @beanstalkim

Topical authority, a deceptively simple premise and in that simplicity lies its seductive draw. And with that draw, and the success of the improved rankings will come, lies the danger. Topical authority, as many of us think of it today, will die and with it the enormous resources that went into developing it for our sites. But let’s put a pin in that thought. The question we promised to answer in this article is, “What is topical authority?” So, let’s begin there. What Is Topical Authority? Topical authority is a perceived authority over a niche or broad idea set, as opposed to authority over a singular idea or term. Let’s take for example a site with an excellent page about blue widgets on a site about things that are blue. Now let’s compare that with someone with the same quality page but residing on a site about widgets of all kinds. Each will have both types of authori...

Full article: https://www.searchenginejournal.com/topical-authority/247...

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