31 Mar '18, 5pm

Learn Advanced PPC Techniques from @CourtneyHerda and @MarkIrvine89 at Pubcon Florida!

This session will talk about the importance of understanding the basics and the strategy behind a successful PPC campaign. Then learn how to take the next step to leverage the newest features and external tools to maximize your ROI from PPC in today’s changing landscape. This session will also cover how to use data from other initiatives (like SEO and social ads) to inform your overall strategy to avoid duplication and budget waste.

Full article: https://www.pubcon.com/session-details?action=view&confer...

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