31 Mar '18, 2pm

3 reasons SEO belongs at the beginning of a project, not the end

Start by determining if existing content satisfies user intent. If search results for your target keyword are mostly defining the term and teaching about the concept, but your website is only offering a product page, you’re missing the mark on user intent. That page needs to either be updated to target the correct intent, or new content should be created to target the right intent. Next, check content against buying journeys and personas. New insights might show that you have an excess of early-stage content, but nothing that really speaks to the decision-maker who’s ready to purchase. Make sure you have content that caters to every stage of the journey — and calls-to-action that help guide the user on your site — so you’re equipped to take leads all of the way through the funnel. Finally, compare content as a whole to what you gathered in your research. Determine if conte...

Full article: https://searchengineland.com/3-reasons-seo-belongs-beginn...

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