31 Mar '18, 12pm

Google’s core algorithm update: Who benefited, who lost out, and what can we learn? https://t.co/X7IpsPiRFp

Businessinsider.com benefited from the initial shake-up. It has some great content, but it’s not been updated since October 2017. It has been indexed all this time, but only really became visible when Google pushed the previously well positioned sites out. Result? It survived the shake-up and ended on page one. The same happened to the Colgate page. Note its /en-us/ TLD. Arguably, it shouldn’t be visible in the UK anyway. This page only provided a list of toothpaste types e.g. ‘Fluoride’ or ‘Tartar control’ etc. This didn’t answer my question or match my intent. Result? Ended up dropping back to page five after the shake-up. The Amazon page simply displays a list of its bestsellers in toothpaste. From a content perspective, it’s not that inspiring. Result? Ended up dropping back to page three.

Full article: https://searchenginewatch.com/2018/03/27/googles-core-alg...

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