31 Mar '18, 9am

Scoring User Behavior for Audience Insights

Scoring User Behavior for Audience Insights

Having the ability to segment your audience and understand your customers is crucial in the digital marketing world. Most of us are familiar with segmenting by gender, location, or interests through Google Analytics’ built-in reports, but these don’t always give us the insights we want and need. In this post, we’ll introduce you to the concept of user scoring, and how it can be leveraged for audience insights, as well as website and marketing optimizations. What is user scoring? Using Google Analytics custom dimensions , Seer came up with an approach to website audience segmentation that’s based on capturing actual user behavior across devices and sessions. This includes what pages users view and what actions they take throughout their full journey to conversion. Assigning value to user behaviors Website conversions can be anything from an Ecommerce purchase to a Lead Form...

Full article: http://www.seerinteractive.com/blog/user-scoring-audiences/

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