30 Mar '18, 8pm

John Mueller Rebuts Idea that Google Uses Domain Authority Signal by @martinibuster

There has long been a debate as to whether a site or domain can contain authority. Some people feel that Google has a metric that allows a site to rank pages more easily than other sites. While others feel a site authority metric creates a bias favoring older sites. Who is right? John Mueller provides an answer. Search marketing expert Bill Hartzer asked a question on the recent Reddit AMA with John Mueller about a domain authority ranking signal. John Mueller’s response deflected a straight answer but also was consistent with all previous responses from Googlers that a domain authority ranking signal is not in use at Google. Google’s John Mueller denied the existence of a domain authority ranking signal with a tongue in cheek response. Difference Between Domain Authority and Domain Authority There is an idea in SEO that sites that accumulate age and links also accumulate ...

Full article: https://www.searchenginejournal.com/domain-authority/246515/

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