30 Mar '18, 12pm

How Travel Companies Can Adopt Micro-Moments for Better Content by @TaylorDanRW

How Travel Companies Can Adopt Micro-Moments for Better Content by @TaylorDanRW

I’ve worked with a lot of travel brands over the years, ranging from household names to niche tour operators, and while a lot of SEO best practice can be standardized across the board – the travel vertical has its own nuances and challenges that throw some elements of best practice into question. I’m an advocate of approaching each website and project with an open mind, and ready to accept that not all playing fields are level, or the same, and not taking the immediate blanket approach that a website needs more links and linkable content (an approach which unfortunately still exists today). The 4 Travel Micro-Moments In 2016, Think With Google defined four travel-specific micro-moments, different to the typical Do-Know-Go-Buy micro-moments that we consider when looking at search intent . These travel-specific micro-moments are: Dreaming moments. Planning moments. Booking m...

Full article: https://www.searchenginejournal.com/micro-moments-travel-...

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