30 Mar '18, 3am

Facebook Ends 3rd Party Data Access for Ad Targeting

Facebook lit up news feeds Wednesday, announcing that it will begin limiting the amount and type of data advertisers will be able to leverage to target potential audiences. Specifically, over the next six months the social network will end the use of 3rd party data targeting, also known as Partner Categories . The announcement suggests a larger effort by Facebook – following last week’s Cambridge Analytica scandal -- to prove that the company is willing to take hard and swift action to protect its users’ privacy and maintain autonomy over its data sources. The Short Version : Facebook will slowly phase out Partner Categories starting in May, and no Facebook Partner Categories will be available after October 1. Targeting via client-provided CRM custom audiences and client + partner direct audiences are still available . At iProspect, for most clients we have seen 1st party ...

Full article: https://www.iprospect.com/en/us/our-blog/facebook-ends-3r...

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Facebook will crack down on advertisers’ access to user data in wake of scandal https://t.co/OuCe43YYrS

Facebook will crack down on advertisers’ access...

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Marketers need to demand that Facebook, Google ...

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Facebook No Longer Allows Ad Targeting With Third-Party Data by @MattGSouthern

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