29 Mar '18, 10pm

@Google Lets Businesses Post #Offers to #Organic Search Results by @MattGSouthern

Google has been spotted testing a new feature which allows Google My Business pages to publish offers directly to search results. This feature is built into Google Posts, which has been available to all businesses with a verified GMB profile since last summer. Google Posts lets businesses publish short messages, which appear in Maps and search results when the business name is searched for. Until now Posts were limited to plain text, multimedia, or events. In the example below you can see Google is testing a new type of post for offers. ADVERTISEMENT An offer includes the following components: A photo Up to 300 words of text Post title Start date/time and end date/time Optional coupon code A link to the offer What businesses may appreciate most of all is that it doesn’t appear to cost anything to post offers. Of course, they will not be shown as widely as paid ads, but the...

Full article: https://www.searchenginejournal.com/google-lets-businesse...

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