29 Mar '18, 5pm

"No search volume? No problem! 3 ways to improve low-traffic AdWords campaigns"

No search volume? No problem! 3 ways to improve low-traffic AdWords campaigns Jacob Baadsgaard on March 29, 2018 at 11:48 am Categories: Channel: SEM , Google , Google: AdWords , Paid Search Column , Search Ads , Search Ads: General Search volume is the foundation of most successful AdWords campaigns. After all, if you’re bidding on a keyword that gets 10,000 searches per month and you have a 5 percent click-through rate, a 10 percent conversion rate and a 20 percent close rate, you can expect to close 10 sales a month from that keyword. Better ad copy , landing pages or sales tactics can improve those numbers , but at the end of the day, you only have 10,000 searches per month to work with. Now, if your keyword happens to get thousands of searches per month, that’s not a problem, but what if the keywords you want (or need) to target only get 100 searches per month? All of...

Full article: https://searchengineland.com/no-search-volume-no-problem-...

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