29 Mar '18, 1pm

Holistic Search Strategy: 5 Ways to Prioritize Organic & Paid Search by @digital_future

Conversion rate, cost/conversion event: The most intuitive metrics consider how successful and costly it is to leverage each site visit. Other metrics will give clues on why a given performance is observed and how to improve it. Clicks or visits: This is a helpful guide for prioritizing opportunities. Any identified opportunity or insight should pass the test of being scalable enough to impact your business. Opportunities with limited traffic impact are ultimately not worth resource investment given the small impact on the bottom line. Bounce rate: Frequently used in SEO and overlooked for paid search, bounce rate is a good indicator if your user’s intent aligned with the search result’s message (more on that later) and the landing page content. Time on site, pageviews, pages/visit: Together with bounce rate, knowing how long users spend on the site and how much content th...

Full article: https://www.searchenginejournal.com/holistic-search-strat...

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