29 Mar '18, 12pm

A guide to the standard reports in Google Analytics: Audience reports

A guide to the standard reports in Google Analytics: Audience reports

“If the numbers are consistently in line with your expectations, you’ve found your sweet spot. “If the numbers are below expectations, reevaluate your marketing efforts to see whether you’re targeting the appropriate audiences, and whether your ads are winning auctions. “In cases where you have a lot of 1-Day Active Users but the numbers drop off for longer term users, that can signal things like problems with a new release, or that initial enthusiasm isn’t translating into long-term engagement. For example, lots of users might be downloading an app but are finding that it doesn’t really meet a need they have or that it doesn’t capture their interest.”

Full article: https://searchenginewatch.com/2018/03/29/a-guide-to-the-s...

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