29 Mar '18, 2am

Don't miss @LeeOdden discussing Participation Marketing in his Keynote at Pubcon Florida 2018.

The converging roles of PR and communications with content and marketing are creating rapid demand for new strategies, skills and expectations. As earned and owned media intertwine, communications professionals who fast track their ability to adapt and evolve will gain a competitive advantage in their roles in the new world of PR. In this Keynote, you will learn tested and proven models, strategies and tactics for content marketing based on an integrated and cooperative approach. Some of the key learnings include:

Full article: https://www.pubcon.com/session-details?action=view&confer...

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