28 Mar '18, 9pm

Create Better Content: 6 Ways to Recruit User Research Participants

Let’s start with an assumption: As a brilliant digital marketer, you know that understanding your prospects and customers intimately is the cornerstone for creating great content and a successful marketing program. But how can you understand them without asking them the right questions? When you think of formal “user research,” words that come to mind might be “expensive, “time suck,” or “overwhelming.” If you’ve been at a bigger company, they might have had the luxury of an outside user research firm to handle things such as recruiting, session facilitation, or a card-sort. Today, we’re talking about the basics. Just because you don’t have access to a user research firm who can do the recruiting for you, doesn’t mean you should be too intimidated or worried about finding participants yourself. In this blog post, we’ll go through 6 methods for recruiting participants yours...

Full article: https://www.portent.com/blog/content-strategy/recruit-use...

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