28 Feb '18, 9pm

SearchCap: Google expands featured snippets, voice search ranking study & Rand Fishkin moves on

Multifaceted featured snippets begin rolling out in Google search results Feb 28, 2018 by Michelle Robbins Google updates the search results features with an expanded featured snippet targeting broad, nuanced queries Study: 11 voice search ranking factors analyzed Feb 28, 2018 by Greg Sterling Some of the findings confirm and some upend conventional wisdom. Unit economics: The foundation of a good SEM campaign Feb 28, 2018 by Kevin Lee Contributor Kevin Lee outlines how SEM campaigns can benefit from applying smarter business unit economics and asking rational questions. Rand Fishkin leaves Moz, announces a new start-up Feb 28, 2018 by Barry Schwartz After 17 years of working at the company he co-founded, Fishkin is starting a new company around influencer and audience intelligence.

Full article: https://searchengineland.com/searchcap-google-expands-fea...

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