27 Feb '18, 1pm

Which Is Better: Content Marketing or PPC? The Pros & Cons of Both by @JuliaEMcCoy

If you’re a business owner or marketer, there may be a battle going on in your head. The conundrum you’re facing: How are you going to grow your business reach, brand awareness, and bottom line? The two opponents: content marketing and PPC (pay-per-click) advertising. On one hand, content marketing has some convincing statistics on its side: Content marketing adopters enjoy website conversion rates that are almost 6x higher than what non-adopters get. On-page content is the most effective technique for SEO. Branded content initiatives are considered by marketers as more effective than advertising in TV and magazines, direct mail, or PR. On the other hand, PPC can immediately get you on top of the SERPs, in front of people who are ready to buy. But is the cost worth the return? If you don’t know what to do, relax – there’s never a straightforward answer to the content marke...

Full article: https://www.searchenginejournal.com/content-marketing-vs-...

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