07 Feb '13, 2pm

Do You Have a Screen Based Marketing Strategy?

Do You Have a Screen Based Marketing Strategy?

The purpose of Enhanced Campaigns is to effectively adapt marketing efforts to search behavior as it relates to the device from which the searcher is using. A search for “restaurants in Portland” at 6pm from a mobile device will be more likely seeking a phone number, contact information or reservation information vs. a traditional ad that might be more relevant to a searcher at home browsing to see what the atmosphere is like. In other words, conversion goals should be adjusted depending on the device. It is all about putting the device used in context, whether that is in relation to the amount of time we have at the moment, the goal, or our current location.

Full article: http://www.searchenginejournal.com/do-you-have-a-screen-b...

Tweets

How To Write A Marketing Plan

How To Write A Marketing Plan

seobook.com 07 Feb '13, 6am

Traffic is another measurement we could use, or break it down further into types of traffic i.e. tightly targeted vs loose...

How International Pricing Strategy & Website Forms Impact Global Search Marketing

How International Pricing Strategy & Website Fo...

searchengineland.com 05 Feb '13, 5pm

Price points directly affect media conversion rates — if you’re A/B testing ads, then you should be thinking of A/B testin...

Facebook Graph Search: Monkeying Around Reveals Precious Marketing Gems

Facebook Graph Search: Monkeying Around Reveals...

aimclearblog.com 08 Feb '13, 5pm

Guest blogger, social media maven, and bacon enthusiast Amy Vernon shares with aimClear blog some preliminary experiments ...

5 Reasons Why People Hate International Search Marketing

5 Reasons Why People Hate International Search ...

searchenginewatch.com 07 Feb '13, 12pm

Personally, I love international search marketing and am very passionate about it. Don’t even bring it up around me unless...

Avoid These Social Media Marketing Mistakes - P...

promotionworld.com 08 Feb '13, 8am

Avoid These Social Media Marketing Mistakes Visited: 538 Not rated Rate: Select 1 - Terrible 2 - Poor 3 - Average 4 - Good...

Why You Need To Treat Your Social Media Strategy Like Your Content Strategy

Why You Need To Treat Your Social Media Strateg...

searchengineland.com 29 Jan '13, 6pm

In a typical organization, the social media tweets away in one department while content writers toil away in another. The ...

SMB News: B2B Marketing Budgets Are on the Rise...

networksolutions.com 06 Feb '13, 12pm

B2B Marketing Budgets Are on the Rise in 2013—Is Yours? February 6th, 2013 :: Rieva Lesonsky By Rieva Lesonsky If your sma...

eTurboTouch and Wistron to jointly develop touch screen technology

eTurboTouch and Wistron to jointly develop touc...

digitimes.com 04 Feb '13, 8am

eTurboTouch and Wistron to jointly develop touch screen technology Siu Han, Taipei; Alex Wolfgram, DIGITIMES [Monday 4 Feb...

Strong Marketing Is Essential for Energy Efficiency Finance

Strong Marketing Is Essential for Energy Effici...

renewableenergyworld.com 05 Feb '13, 2pm

At a New England Clean Energy Council panel in Boston on Nov. 29 titled Monetizing the Savings from Energy Efficiency Proj...

TechCrunch hires Victoria Ho as #Singapore based writer. What does this mean to the region's tech ecosystem?

TechCrunch hires Victoria Ho as #Singapore base...

e27.co 07 Feb '13, 6am

Victoria Ho, a journalist from the Business Times and former senior writer at ZDNet Asia joins TechCrunch as their Singapo...

Second Screen And Social Media Change The Way W...

reelseo.com 03 Feb '13, 5pm

With Super Bowl Sunday 2013 just a day away, more than 179 Million viewers are preparing to watch the game. But it's not o...

Digital Disruption is Affecting Search Marketing: Are You Ready?

Digital Disruption is Affecting Search Marketin...

searchenginewatch.com 08 Feb '13, 6pm

"Digital disruption is here," Shar VanBoskirk of Forrester Research announced during the day two keynote at Covario’s INFL...

Using Google Analytics to Power an Effective Q&...

seomoz.org 01 Feb '13, 7pm

Like anything done in marketing, there aren't a whole lot of "new" ideas per se. But the question needs to be how to execu...

Tips for Marketing a Sales Call & Free Sample

Tips for Marketing a Sales Call & Free Sample

searchenginewatch.com 04 Feb '13, 8am

One of the most important elements of any search-based lead generation campaign is the offer – what does your prospect get...

Second Screen & Social Media Changes How We Wat...

reelseo.com 02 Feb '13, 4pm

With Super Bowl Sunday 2013 just a day away, more than 179 Million viewers are preparing to watch the game. But it's not o...