01 Feb '18, 12pm

Melanie Mitchell - The Search Community Honors You

Melanie Mitchell - The Search Community Honors You

What do you do when you suddenly find yourself working for one of the biggest tech companies in the world, hired as the expert in a field that's still rapidly evolving, and has very few established leaders to learn from? If you're lucky like I was many years ago, you find someone like Melanie Mitchell who was blazing trails in the enterprise SEO space, probably before the term "enterprise SEO" was even a thing. This is back in the days when AOL was still kind of a big deal, and Melanie was there laying down the SEO/SEM law. She was creating internal dashboards because the stuff we needed simply didnt exist yet, and getting buy-in to get cross-functional teams motivated to act in the SEO space. She was growing traffic *and* her teams loved her (find an SEO who can say *that*). At the time I was new to Yahoo, trying to figure out how I was going to do the same thing. Finding...

Full article: https://www.seroundtable.com/melanie-mitchell-25167.html

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