01 Feb '13, 9pm

The Lead Up To the Super Bowl: How Are We Searching?

The Lead Up To the Super Bowl: How Are We Searching?

Each year, my analysis finds that commercials cause people to search, which in turn causes people to visit advertiser websites. Adobe found this as well, noting that Super Bowl advertisers see a 20% increase of traffic on game day and that increased traffic levels last about a week (which corresponds to what Google Trends shows in the above graph). As always, I’ll watch this year to see who showcases their Super Bowl ads on their sites (it’s amazing how many haven’t in the past) as that is an obvious way to engage viewers.

Full article: http://searchengineland.com/pre-superbowl-how-we-search-1...

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Social Media Super Bowl

Social Media Super Bowl

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