30 Dec '17, 8pm

Measure Marketing Impact with Google Attribution 360

Measure Marketing Impact with Google Attribution 360

Attribution 360 uses machine learning to assign weights to each touchpoint of a user’s journey. It spans different devices and channels, combining data from Google Analytics, AdWords, and Doubleclick to comprehensively determine Digital Attribution. Unlike Data-Driven Attribution, Google Attribution 360’s algorithm is not limited by a 90 day lookback window , offering more accurate conversion insights for businesses with longer decision cycles.

Full article: http://www.seerinteractive.com/blog/measure-marketing-att...

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