30 Dec '17, 12pm

Best of 2017: Our top 5 articles in #PPC

Sadly, the test doesn’t seem to have lasted in the case of paid search, as Google’s official stance is still that emoji are “invalid characters” – but there have also been recent reports of people being able to bid on emoji in AdWords . Either way, the combination of fun emoji news with a potential big change for search marketers makes it no surprise that this was our most-read article about PPC in 2017.

Full article: https://searchenginewatch.com/2017/12/28/best-of-2017-our...

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