01 Feb '13, 12pm

How to Hire & Retain SEO Talent in 2013

Transparency from executives: Some employees need to “be in the loop”. Does your company align corporate goals with personal employee goals? If so, leverage this information in the recruitment process. Entrepreneurial environment: Some SEO candidates may desire to work in a setting that fosters and rewards initiative. Having freedom to be creative and test new strategies is critical to the success of SEO campaigns. While some companies are extremely process oriented, those who aren’t may have an edge. Recruits may also be looking to expand their job responsibilities organically. If employees recognize areas for growth and new opportunities, can they pursue them in your company? Unique corporate culture: If you work at an agency, you most likely already have an appealing culture. Most SEOs are young, so mentioning fun company events, happy hours, and other cultural benefits...

Full article: http://searchenginewatch.com/article/2240725/How-to-Hire-...

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