01 Feb '13, 9am

Why Site Speed Optimisation Should Be Part of Your SEO Strategy

Why Site Speed Optimisation Should Be Part of Your SEO Strategy

In 2012 the size of the average web page exceeded 1MB . Our Research & Insight specialist Gregory Lyons estimated that at the beginning of 2016 the average web page size will have doubled, exceeding 2MBs. This means that site performance on mobile devices needs to be addressed separately, otherwise trying to download such big files on smartphone or tablet devices will increase latency further. With more and more websites adopting Google's recommended responsive design approach, page loading times of content heavy pages on mobile devices could increase to the point that users would just give up waiting and try a different SERP. Given that Google has acknowledged site speed as a ranking signal, it wouldn't be surprising if, overtime, it gets even more ranking weight in mobile SERPs. At the end of the day it is in Google's best interest to prioritise signals that make for a b...

Full article: http://www.seomoz.org/ugc/why-site-speed-optimisation-sho...

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