31 Jan '13, 2pm

Live @ SMX West: What Would Google Do?

As search marketers, it’s a question we all eventually ask (often a lot!): How does Google make the policies that determine those precious results, valued by searchers and marketers alike? At the upcoming SMX West in San Jose Google has graciously agreed to provide candid answers to the questions many of us consider and sometimes agonize over (hat tip to Jeff Jarvis, author of the estimable book What Would Google Do? ). You won’t want to miss Evening Forum – Walk A Mile In Google’s Shoes: Dealing With Tough Calls In Search with Google search policy specialist Patrick Thomas. Thomas is one of the key people involved in the difficult decisions Google has to make and the careful balancing act it has to maintain to please all of its important stakeholders. Such as? Well, as a search marketer, you obviously want good visibility in results. You also want to avoid penalties due t...

Full article: http://searchengineland.com/live-smx-west-what-would-goog...

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