29 Jan '13, 6pm

Why You Need To Treat Your Social Media Strategy Like Your Content Strategy

Why You Need To Treat Your Social Media Strategy Like Your Content Strategy

In a typical organization, the social media tweets away in one department while content writers toil away in another. The social team links to fresh content, sure… and that’s about the extent of their interactions. But, at the end of the day, what you post and share on social media is content, and it’s time we start treating our social postings with the same amount of gravity as we do our content. Fact: social media posts are content. They may be abbreviated and (in some cases) more casual, but they’re content all the same. They’re written to get attention; they can be optimized for search and deliver powerful search signals; and when done right, they are written and posted with a clear goal in mind — a goal that is directly beneficial to the company. Just like with content: if your content isn’t beneficial to your company, why write it? If your social media posts don’t do...

Full article: http://searchengineland.com/why-you-need-to-treat-your-so...

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