30 Nov '17, 2pm

How to rank for ‘position 0’ in 3 simple steps: A featured snippets primer https://t.co/OmVrhYISQr

Higher-volume terms get snippets more often. Longer queries that are comprised of six or more words tend to show featured snippets. Since the purpose of featured snippets is to answer questions, explicit questions like “who,” “what,” “how,” “where” and “why” search queries will obviously often have featured snippets. But don’t overlook implied questions with the words like “does,” “cause” and “costs,” as well as action words like “becoming,” “doing,” “getting,” “making,” “forming” or “cooking.” Implied questions also include searches on terms. Consider a search for “email marketing,” where the searcher is looking for a definition by essentially asking the implied question, “What is email marketing?” Snippets for general questions usually trigger a paragraph type of featured snippet.

Full article: https://searchengineland.com/rank-position-0-3-simple-ste...

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