30 Nov '17, 2pm

Safe or Risky SEO: How Dangerous Is It REALLY to Change Your Article Dates? by @ab80

“Search Engine Journal has been around since 2003 and published thousands of posts through the years. In an industry that moves as quickly as SEO and digital marketing, information can quickly become outdated – sometimes in as little as a year or sometimes even a few months. Outdated information is bad for users – which will reflect back on you as a brand/business. If you have a post ranking #1 that was written in 2013, it makes perfect sense to update it. Like cars, content typically loses value as time goes by. Traffic declines. And if you’re ranking well, those rankings tend to go away as fresher and more up to date (or more thorough) content is published by your competitors. Here’s one example. When I was editing for Search Engine Watch, we had a popular post, How to Use HTML Meta Tags . I believe it was originally written in 2005 (if not earlier), ranked number one at...

Full article: https://www.searchenginejournal.com/seo-changing-article-...

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