30 Nov '17, 1pm

14 Technical SEO Tips to Make Your E-commerce Site Successful in 2018 by @overthetopseo

14 Technical SEO Tips to Make Your E-commerce Site Successful in 2018 by @overthetopseo

Keep the CTA visible and ensure they are mobile friendly. A/B test the button text to identify which text converts the most. You can also take the help of AdWords in this regard by identifying the CTA on pages that are generating the maximum number of clicks and conversions. Remember, ad impressions are not a correct metric to track in this regard because of the rising cases of ad fraud . Always go after conversions whenever you are testing the effectiveness of your CTA. Place the buttons in an area that receives the maximum visibility by checking the In-Page Analytics in Google Analytics . Use action words like “Try”, “Reserve”, “Download”, “Take” etc. You should be able to identify the needs of your audiences well in order to have a compelling CTA. Create a sense of urgency by including words like “offer ends today” “flat 30% off till midnight” etc. This will persuade th...

Full article: https://www.searchenginejournal.com/technical-seo-ecommer...

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