29 Nov '17, 3pm

How to Create Expert Content: Separation of Responsibilities by @alexmorozov

My previous post discussed the first pillar of a successful expert content strategy . We used the demand-based approach to craft compelling, relevant and sales-oriented content. Our subject matter research has brought us a list of semantically grouped topics with keywords. Now how do we involve our experts in content creation in a non-coercive way? Second Pillar: Separation of Responsibilities In many companies, Marketing is somewhat isolated from the rest of staff. But that’s not an issue per se. After all, our heart resides separately from the brain and other organs, but there haven’t been any problems with that. As with our body, the keys to maximum performance are the clear separation of responsibilities, shared goals, and well-established communication. Let’s dive into each of these. Frictionless Workflow Except for rare talents, subject matter experts aren’t copywrit...

Full article: https://www.searchenginejournal.com/create-expert-content...

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