28 Nov '17, 4pm

The changing SERP: Understanding and adapting to dynamic search results

The changing SERP: Understanding and adapting to dynamic search results

The shift from the classic “10 blue links” SERP of the old days to the more dynamic and visually appealing SERPs of today has had a huge impact on how SEO practitioners do their jobs. In the old days, you would create text content for a webpage with the aim of having it rank well in the SERP for your chosen keyword. Now, you must take into account how different content types will rank in different sections of the SERP on different devices and for users in different locations. Ideally, you will also consider how to present or mark up this content so that you can make the most of your listings with visual enhancements like rich snippets.

Full article: https://searchengineland.com/changing-serp-understanding-...

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