21 Nov '17, 3pm

6 AdWords & Bing Ads Secrets Every PPC Marketer Should Know by @LisaRocksSEM

If you work in PPC, you’re probably always in search of great tips to improve performance or streamline management . Well, today I’ve got six great PPC tips for you. Read on to check out these awesome PPC secrets, insights, and wisdom from some of today’s top paid search experts. But first I want to share my own tip. This one can be incredibly powerful for e-commerce marketers, especially during the holiday season. 1. Countdown Timer One shiny little-known PPC gem is called the countdown timer. This is a dynamic ad customizer that can be used to communicate urgency to a sale, event, or anything with a deadline. For example: Sale or rebates: “Hurry, sale ends in 2 days” Application deadline: “Deadline to apply is in 3 weeks”. Event date or registration: “Register now, webinar is in 4 days” This great feature is available right now in AdWords and Bing Ads . 2. In-Market Audi...

Full article: https://www.searchenginejournal.com/ppc-secrets/224339/

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