16 Nov '17, 9pm

law firm,

Search engine advertising is a critical piece of the marketing puzzle for all businesses, but can be especially useful in an industry that is as competitive as Law or other professional services. This post looks at some of the specific opportunities and pitfalls for professional services firms, focusing on Law, but there are plenty of lessons to draw for any business that’s in a competitive space. PPC marketing gives professional services firms, especially law firms an opportunity to get in front of potential customers at the exact right moment like no other channel can. You need to be highly visible at the precise moment that a need for your specific service arises. And because you’re ostensibly focusing your spending on only the critical moments, it’s possible to be successful with any type of budget. A well-managed PPC account can be the difference between a growing law...

Full article: https://www.portent.com/blog/ppc/ppc-law-firm-lead-genera...

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