08 Jul '11, 7pm

My Top 10 Insights From 10 Years In Search

My Top 10 Insights From 10 Years In Search

I recently reached my nine year anniversary in the search industry, which means I’m now on my tenth year in SEM. I started buying keywords on Overture with a company I wasn’t even doing marketing for, which got me into some early e-commerce activity, and then to the agency world. It definitely feels like a marriage…there have been some good times, some bad times. Some amazing times, and some really down in the dumps times. I’m nowhere near the person I was when I started and neither is the search biz. We’ve both grown tremendously in the last decade and I don’t think either of us realized just how big this thing was really going to be. I feel like a proud spouse watching my significant other’s success with a huge smile. I’ve learned a lot in ten years too — usually by making mistakes. Aptly, here are ten insights I’ve gained in ten years. Maybe some of you folks new to sea...

Full article: http://searchengineland.com/my-top-10-insights-from-10-ye...

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