07 Jul '11, 5pm

Google Throws Publishers Under Bus with Prerendering of Pages

Google Throws Publishers Under Bus with Prerendering of Pages

For publishers, however, this is an extremely bad situation. Two things which are problematic will occur. First, the Chrome browser will fetch the page, which will cause most analytics and tracking programs to think a user visited the page even though that visit may not have actually occurred. This will throw off stats for advertising and user engagement, in many cases over-inflating the actual numbers. Now Google says this will be a small number (do you really think they would admit to it being a big number?), but it really depends on how many results they preload. If they only preload one result, it will be small, but if they bring it up to two, three, or more, the over-inflation will be much more pronounced. Look at your Webmaster Central reports for queries you rank for that aren’t driving traffic to get an idea about how big this over-inflation could be.

Full article: http://www.wolf-howl.com/google/google-throws-publishers-...

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