9 Product Page Usability Factors That Shant Be Ignored #ecommerce
The role of your product page is to inform and sell. It needs to do both. The better informed shoppers are, the more likely they will be to not only purchase from you but to make the right purchase. A sale that later turns into a headache due to lack of information is a profit loss. On the other hand, giving visitors the information they need will steer them to the right product and help them make an informed purchase that creates profit not just from one sale, but from repeat purchases for years to come.