28 Sep '17, 3pm

Whale Acquisition the Gaming Industry Way

If you’re in the mobile gaming industry, you’ve probably heard the term “whale” on a regular basis. If your game-designer jargon is rusty, a “whale” is simply a user that spends a lot of money. GameAnalytics has a great deep dive on the topic. Generally, whales are a small portion of the user population but they generate a large portion of revenue. Andy Yang, CEO of PlayHaven stated, “The top 10 percent of players can account for as much as 50 percent of all in-app purchase revenue.” Taking the concept beyond gaming to digital marketing can be incredibly useful. A whale can be a person that subscribes for a long period of time, purchases numerous products, frequently uses a service, etc. It varies business to business, but whales are simply the most valuable customers. Sounds good right? If customers of disproportionate value exist in your business, you want to capitalize ...

Full article: https://www.portent.com/blog/ppc/whale-acquisition-gaming...

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